Olwen Hospital—Gujarat’s First Exclusive Foot & Ankle Care Center

Services Provided

Website
Development
Social Media Marketing
SEO (Search Engine Optimization)
Performance Marketing
0M
Reach
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Reach
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Reach

Industry

Healthcare—Orthopedics (Foot & Ankle Specialist)

Objectives

Olwen Hospital partnered with Shaddocck to achieve

  • A modern, patient-centric website
  • Build strong digital brand visibility
  • Boost local and regional brand visibility
  • Consistent walk-in patient flow via targeted digital marketing
  • Improved online presence through organic SEO
  • Trust-building and community engagement on social platforms

Our Approach: What Shaddocck Did

Website Developmen

We designed and developed a responsive, mobile-first, conversion-optimized website that delivers a smooth patient experience.

Key Features

  • Integrated appointment booking, doctor profiles, and service highlights (e.g., diabetic foot, trauma care)

  • Showcased USPs: Gujarat’s first exclusive foot & ankle center, award-winning doctors, 24/7 trauma response

  • Fast-loading, mobile-first design with clear CTAs and intuitive navigation

Results

The new website effectively communicates core services and specialties, improving patient interaction and inquiries.

Search Engine Optimization (SEO)

A comprehensive SEO approach ensured sustained visibility on relevant search terms.

Actions Taken
  • Performed full technical audit: metadata, speed, mobile performance
  • Implemented local SEO tactics: Google Business optimization, schema markup, and location-specific keywords
  • Published weekly medical blogs covering foot-health topics (plantar fasciitis, diabetic foot care, rare conditions)
Results

  • Ranked in Top 3 Google results for key terms like “best foot and ankle surgeon in Ahmedabad”

  • Significant increase in organic traffic and patient inquiries through content-rich pages.

Social Media Marketing

We created and managed a unified brand voice across Facebook, Instagram, and YouTube to elevate digital credibility and awareness.

Content Strategy
  • Engaging educational reels, expert tips, and real patient testimonials
  • Special campaigns (e.g., Foot Health Awareness Month)
  • Consistent 3–4 posts per week with interactive formats to drive appointment inquiries
Results
  • +50% follower growth in just 45 days
  • Reels achieved 50K–100K+ organic views through strategic Meta distribution
  • 150%+ increase in engagement rate

Performance Marketing

A well-structured performance marketing funnel was launched to convert high-intent users into walk-in patients.

Strategy Highlights
  • Google Ads (Search & Display) for terms like “foot surgeon near me,” “diabetic foot treatment Ahmedabad”
  • Meta lead-gen and retargeting ads
  • A/B testing of creatives and headlines for maximum CTR
Results
  • 150% rise in lead volume within weeks
  • 40% drop in cost-per-inquiry
  • Achieved ₹0.11 CPC, resulting in a high-efficiency funnel
  • High conversion from both walk-ins and calls

  Bonus Impact  

  • Through strong branding and video content strategies, Olwen Hospital has emerged as a trusted name in Gujarat for foot and ankle care.

  • Dr. Nrutik Patel has gained regional recognition as a leading foot and ankle specialist—boosting walk-in patient trust and authority.