E-Commerce Website Development | Performance Marketing | Brand Strategy

Service

E-commerce Website Development
Performance Marketing
Brand Strategy
SEO (Search Engine Optimization)
Social Media Marketing
0M
Reach
0M
Impressions
0K
Video Views

Industry

FMCG – Traditional Indian Snacks
( Papad, Khichiya, Chorafali, Mathiya, Khakhra )

Objectives

Harsh Papad, a renowned name in traditional Gujarati snacks, partnered with Shaddocck to take its rich legacy online with the goal to:

  • Launch a full-fledged E-commerce platform
  • Increase brand visibility and digital presence
  • Generate consistent online orders
  • Expand reach beyond Gujarat into pan-India markets

E-Commerce Website Development

We built a sleek, user-friendly, and mobile-optimized e-commerce website www.harshpapad.com – offering seamless browsing and quick purchase options.

Key Features

Product-wise browsing across Papad, Khichiya, Mathiya, Chorafali, and Khakhra

Integrated secure payment and checkout process

Mobile-first UI for an effortless user journey

Inventory and order management tools for the backend

SEO Strategy

To boost organic traffic and searchability, we implemented a targeted SEO plan:

Our Actions:

  • On-page SEO: Keyword-rich product titles, meta descriptions, and alt tags
  • Location targeting with “Buy Gujarati papad online,” “uttarsanda famous chorafali and mathiya”
  • Weekly blogs around festive foods, snack traditions, and recipes

01

Increased organic sessions by 65% in 3 months

02

Ranked on Google's first page for regional snack keywords

03

Website became a go-to source for traditional snack buyers

Social Media Marketing

We developed a vibrant brand persona for Harsh on platforms like Instagram , Facebook, Linkedin to blend taste + tradition

Content Highlights:

  • Visual reels of papad popping, khichiya roasting – evoking cravings
  • “Festivals with Harsh” campaigns – Raksha Bandhan, Janmashtami, Diwali
  • Brand-led interactive posts to drive curiosity and brand love

Shaddocck’s creative content & reels played a key role in audience engagement, leading to wide visibility and direct consumer messages for bulk & retail orders.

01

Daily inquiries via DMs for bulk and retail orders

Performance Marketing

We launched hyper-targeted Meta Ads campaigns to convert awareness into orders.

Ad Strategy:

  • Geo-targeting in Gujarat and Maharashtra
  • Retargeting cart-abandoners and website visitors
  • Ad creatives focused on authenticity, free pan-India delivery, and limited-time combos

01

2X ROAS within first 3 months

02

Cost-per-click as low as ₹0.25

03

Daily orders flowing in from both cities

Product-Specific Growth Highlight:

Chorafali & Mathiya – The Stars of Uttarsanda

Among Harsh Papad’s diverse range, Chorafali and Mathiya stood out as top-performing products—especially due to their regional identity as “Uttarsanda Famous.”

What We Did:

  • Created regional pride campaigns around “Uttarsanda na prakhyat Chorafali ane Mathiya”
  • Designed mouth-watering reels and festive content showcasing how these snacks are a must-have in Gujarati households during Diwali
  • Ran location-focused Meta ads targeting Gujarati-speaking audiences in Gujarat and urban diaspora cities like Mumbai, Pune, and even abroad

01

Chorafali and Mathiya orders grew by 60% during festive seasons

02

Keywords like "Uttarsanda famous mathiya" started driving organic traffic via SEO

03

Reels featuring these products garnered 40K–70K+ organic views, sparking emotional connections and cravings

04

Became the top-selling SKUs on the e-commerce site during Diwali