E-Commerce Website Development | Performance Marketing | Brand Strategy

Service

Web Development
Performance Marketing
Brand Strategy
Social Media Marketing

Industry

FMCG – Indian Premium Mithai & Snacks

Objective

Praful Sweets, a renowned name for authentic Indian sweets and farsan, partnered with Shaddocck to expand its legacy into the digital space. The brand aimed to:

  • Launch a seamless e-commerce website for direct-to-consumer orders
  • Make premium sweets & snacks available PAN India
  • Build strong digital presence & customer engagement
  • Run targeted performance campaigns to drive festive & bulk orders
  • Establish long-term trust through storytelling and premium positioning

E-Commerce Website Development

We developed a dynamic, mobile-optimized e-commerce platform for Praful Sweets ( www.prafulsweets.com ), showcasing their wide variety of sweets, namkeen, and festive gift boxes.

Key Features

Well-structured product categories (Mithai, Dry Fruits, Farsan, Gift Hampers, Seasonal Specials)

Bulk order & corporate gifting inquiry module

Secured payment gateway integration with COD options

Mobile-first design for smooth checkout on-the-go

Optimized product pages with high-quality images & descriptions

Result :
Website started receiving festive season pre-orders within the first 10 days of launch.

Social Media Marketing

To bring alive the sweetness of Praful, we designed a vibrant social media presence across Instagram and Facebook.

Content Strategy:

  • Reels showing live mithai preparation – fresh jalebi, kaju katli cutting, laddoo rolling
  • Festive campaigns (Diwali, Rakshabandhan, Janmashtami) connecting sweets with tradition & emotions
  • Regional connect through Gujarati-Hindi-English captions to engage diverse audiences
  • Storytelling around “purity, trust & tradition” highlighting Praful’s legacy

01

Reels reached 50K–1L+ organic views during festive campaigns

02

Consistent growth in DMs & inquiries for bulk/corporate gifting

03

Strengthened brand recall as a premium & trusted mithai brand

Performance Marketing (Meta Ads)

To accelerate orders, we launched targeted Meta campaigns focused on festive gifting and popular sweets.

Strategy Highlights:

  • Ran geo-targeted ads in Gujarat, Maharashtra & metro cities (Delhi, Mumbai, Bangalore)
  • Product-specific campaigns for Dry Fruit Gift Boxes, Kaju Katli, and Namkeen hampers
  • A/B tested creatives: premium packaging, festive emotional stories
  • Integrated limited-time festive offers to push urgency

01

Achieved 3.5X ROAS within the first 45 days

02

Cost-per-click optimized to as low as ₹0.90

03

Festive orders surged, especially in Rakshabandhan & Diwali campaigns

04

Significant increase in repeat customers through retargeting ads

Product-Specific Growth Highlight

After launching special campaigns for Premium Dry Fruit Gift Boxes and Traditional sweets like Kaju Katli, Ghevar, a variety of Baklava Praful observed an impressive demand spike.

What We Did:

  • Created luxury-focused reels with unboxing experience of premium gift hampers
  • Positioned Kaju Katli as the “must-have” Diwali sweet with nostalgic storytelling
  • Ran ads targeting corporates & NRI families with festive gifting needs

01

Dry Fruit Hampers sales grew by 60% during Diwali campaign window

02

Kaju Katli became a top-selling product, with orders coming in from across India

03

Reels promoting these festive specials crossed 70K+ organic views

04

Praful Sweets is now recognized as a go-to brand for premium gifting solutions

Conclusion

With Shaddocck’s 360° digital strategy, Praful Sweets successfully transitioned from a traditional mithai legacy to a premium brand, achieving both festive sales growth and long-term brand visibility.