E-Commerce Website Development | Performance Marketing | Brand Strategy

Service

Web Development
Performance Marketing
Brand Strategy
Social Media Marketing
0M
Reach
0M
Impressions
0K
Video Views

Industry

FMCG – Indian Premium Masala

Objective

Gopal Masala, a trusted name in Indian kitchens for authentic spice blends, partnered with Shaddocck to make its flavors available across India through digital transformation. The brand aimed to:

  • Launch a seamless e-commerce website
  • Start online orders directly from consumers
  • Boost brand visibility & social engagement
  • Drive targeted Meta ad campaigns to boost sales
  • Build long-term digital trust and customer retention

E-Commerce Website Development

We developed a dynamic, mobile-optimized, and easy-to-navigate website for Gopal Masala ( www.hkgopal.in ) to showcase their wide range of spice products and enable hassle-free online purchases.

Key Features

Product-wise organized catalog (Dabeli Masala, Pav Bhaji Masala, Khichdi-Kadhi Masala & more)
Secure payment gateway integration
Simple cart & checkout flow for user convenience
Optimized for mobile shopping and rural internet speeds
Result :
Online orders began flowing in within the first week of launch

Social Media Marketing

We helped Gopal build a bold, flavorful brand presence across Instagram and Facebook that reflected the rich aroma of its products.

Content Strategy:

  • Creative reels showing masalas in action—pav bhaji sizzling, khichdi with kadhi, dabeli street-style plating
  • Festive and regional campaigns that connected spices with cultural moments
  • Shaddocck’s creative reels brought alive the real flavor experience, building an emotional connection with home cooks and foodies alike.

01

Reels reached 40K–80K+ views organically

02

Daily DMs & inquiries for specific masala blends

03

Increased brand recall with consistent storytelling and visuals

Performance Marketing (Meta Ads)

To scale revenue, we launched targeted Meta campaigns for direct order generation.

Strategy Highlights:

  • Ran ads in Gujarat & Maharashtra
  • Focused on high-performing products: Dabeli Masala, Chaas Masala
  • A/B tested headline variations, reel + static creatives, and limited-time offers

01

Achieved 3X ROAS within the first 30 days of Meta performance campaigns

02

Maintained a low cost-per-click (CPC) of ₹0.80, optimizing ad spend efficiency

03

Daily orders surged, especially during festive periods

04

Consistent growth in social media followers, driven by engaging content and targeted reels

Product-Specific Growth Highlight

After launching strategic campaigns around Gopal Chaas Masala and Kutchi Dabeli Masala, we observed a notable spike in customer demand.

What We Did:

  • Created flavor-rich reels showing chilled chaas being served with a sprinkle of masala, and street-style dabeli preparation using Gopal’s Kutchi blend

  • Promoted regional pride & nostalgia with slogans like:

  • “Swad of Asli Kutchhi Dabeli ” “ Swad ka Asli Raja “

  • “King of Chhas Masala” and Chaas ka asli Maja sirf Gopal Chaas Masala se hi ata he

  • Ran targeted Meta ads with mouth-watering visuals and location-specific targeting

01

Kutchi Dabeli Masala became a top-searched product across the website and social platforms

02

Chaas Masala saw a 45% increase in online orders during the summer campaign window

03

Reels promoting these products individually crossed 30K–60K organic views

04

Both products now rank among the top-selling SKUs on the e-commerce store